Los York developed a new visual identity for Netflix’s Eyeline, a VFX studio previously known as Scanline VFX and Eyeline Studios. The design centers on the pixel, representing the smallest unit of visual creation, embodying the intersection of technology and creativity. Creative Director Michael Mavian emphasizes the pixel's role as a starting point for Eyeline's work, which expands into complex visual experiences. The identity incorporates a modular design that adapts across Eyeline’s three divisions: VFX, Studios, and Labs. Each division is color-coded—red for Studios, green for VFX, and blue for Labs—creating a cohesive RGB spectrum that reflects their collective mission. The identity's grid-based system is flexible, allowing for various layouts while maintaining clarity. This design mirrors Eyeline's collaborative process, facilitating smooth transitions between different production environments. Typography plays a key role, pairing ITC Garamond Light Narrow with Netflix Sans to balance warmth with a modern, digital feel. This combination reflects the dual nature of Eyeline's work, where imagination meets engineering. Feedback from Eyeline's leadership has been overwhelmingly positive, highlighting how the new identity captures the studio's essence and future direction. CEO Jeffrey Shapiro praised Los York for their thoughtful approach, while Kevin Baillie, Head of Studios, noted the strong collaboration throughout the project. The new identity aims to resonate with both current filmmakers and future innovators, marking a significant shift from a legacy brand to a forward-thinking creative force.