There’s a lot of confusion around the terms content marketer, content manager, and content strategist. The author aims to clarify these roles to help professionals understand their responsibilities and set appropriate salary expectations. A content marketing strategist lays the groundwork for a successful program, focusing on buyer personas, messaging, and distribution plans. In contrast, a content marketer is mainly a writer who executes the messaging across various formats and might also handle SEO and data analysis. This role often gets mixed up with copywriting but isn't limited to just that. The content marketing manager oversees the entire process, managing schedules, coordinating writers, and ensuring that everything gets published on time. The author notes that while someone could potentially fill all three roles, it's unlikely. If a company expects one person to do everything, they should be prepared to pay a salary of at least $150,000. The article emphasizes that other roles like SEO strategist or social media manager are not interchangeable with content marketing; each has its own specialization. Finally, the author warns professionals in these fields not to label themselves as content marketers if that's not their primary function. Doing so could lead to confusion in the job market and attract opportunities that don’t align with their skills or interests. The piece also hints at more roles within a content team, suggesting that a broader understanding of these positions could enhance team effectiveness.