Using Claude Code or Cowork without skills means wasting time and effort. The author highlights a recent Saturday spent optimizing a website while also enjoying family time. They tackled several tasks: 52 titles and descriptions were adjusted to meet character limits, 38 previously unoptimized pages were improved, 72 meta descriptions were rewritten, and 115 pages were migrated to a new SEO plugin system. The addition of JSON-LD schema to key pages also played a part in enhancing SEO. Skills are tools that enhance Claude's capabilities, functioning like plugins for specific tasks. The author referenced Vercel’s repository of skills, emphasizing that with a single command, Claude can perform tasks like SEO audits or set up analytics tracking. They specifically used two skills: the marketing skills package for SEO, which includes comprehensive audits and schema markup, and a geo-fundamentals skill that improves AI visibility in responses. Installing these skills was straightforward, requiring just a one-line command in the terminal. After conducting an SEO audit with Claude, the author received a detailed list of issues. They utilized Cowork and Directus MCP to implement the necessary fixes. This combination of skills provided Claude with the knowledge of what to do, while the MCP offered the practical steps to execute those tasks. The author completed hundreds of pages in just a few hours and plans to share the impact of these changes in the coming weeks. Links to the skills used were shared in the comments for others interested in trying them out.