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Saved October 29, 2025
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A TikTok-commissioned report reveals that 70% of luxury shoppers on the platform have spent over ยฃ1,000 on a fashion item after engaging with peer-led content. While TikTok is influencing luxury purchases through user-generated content and creator videos, immediate purchases remain low, with many shoppers saving content for later. Despite current economic concerns, ultra-luxury goods are expected to maintain strong sales.
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