Apple has faced backlash after sending push notification ads to iPhone users through the Wallet app, promoting a movie ticket discount for "F1: The Movie." Many users expressed their frustration on social media, arguing that such notifications violate Apple's own guidelines for push marketing. While a new iOS 26 beta update offers an opt-in option for promotions, users on iOS 18 received the ad without prior consent, leading to disappointment with the company's practices.