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Saved October 29, 2025
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An analysis of user behavior on nearly 82,000 websites reveals that while AI traffic results in longer time spent on sites, it also leads to higher bounce rates and fewer pages viewed compared to search traffic. AI users tend to have clearer intent, arriving with specific goals, but their browsing behavior indicates a mix of satisfaction and potential dissatisfaction with content. Overall, AI traffic may enhance conversion rates, but user engagement metrics suggest a need for better alignment with expectations.
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