Roblox announced a major push to make game creation faster and distribution broader. The company is expanding its AI-powered "Build" feature—which lets users create games through natural language prompts—from New Zealand to Serbia and Singapore, adding desktop access and a new asset library. Games built on Roblox can now exist outside the platform entirely: creators will soon publish standalone apps on mobile, PC, and consoles, with in-browser play available by year-end. The company is also beefing up NPCs with playtesting capabilities and adding offline mode support so players can keep playing during network outages. The financial side matters too. Roblox creators have earned $5.1 billion total since 2013, with $1.7 billion earned in the last 12 months alone. To capture more of that money flow, the company is launching a Roblox Wallet (partnering with Airwallex for U.S. users 18+) that pays creators daily in real money and lets them transfer funds to bank accounts. A Roblox Card is coming next year for spending those earnings. These moves suggest the company sees opportunity not just in keeping people on the platform, but in keeping money flowing through it. On the technical side, Roblox added 2D game creation tools with orthographic cameras and sprite-sheet imports—a clear signal they're chasing developers who want to build beyond traditional 3D experiences. The discovery algorithm now tailors recommendations by age, suggesting shorter games to younger users and longer ones to older players. Players also got a cross-game Friends chat tab with voice typing. The numbers tell the story: 29 billion hours played last quarter across 180 countries. Roblox is betting that easier creation, broader distribution, and better monetization will push that number higher.