Andreessen's 2023 update to Warhol's famous observation—that everyone uses the same browser, smartphone, and chatbot regardless of wealth—is about to become obsolete. The author argues we're entering an era where AI and cheap computing make truly personalized software economically viable for the first time. Personalization has always appealed to humans (Moray's 1959 experiment showed people hear their own names even when ignoring speech; Carnegie noted names are "the sweetest sound"). Brands figured this out decades ago with monogrammed Louis Vuitton bags and Coca-Cola bottles with your name on them. Entertainment fractured into niches—streaming now captures half of TV time across thousands of long-tail categories, with three-fourths of YouTube views starting from personalized recommendations. But most software remained generic, with personalization confined to settings menus that fewer than 5% of users ever touched. That constraint made sense when software was expensive to build for mass audiences. It doesn't anymore. The shift becomes real when you build for yourself. The author, managing multiple AI agents across projects, found existing remote terminal apps clunky—six clicks deep to switch between tasks. Rather than accept the compromise, she built her own in half an hour. The result, "Mog Squad," optimizes specifically for her workflow: eight agents in a grid (the exact number that keeps her engaged without overwhelming her), sparkles showing how many subagents are running, integrated Claude and Codex support that no official app offers. No bloat. Every button works exactly as she wants because she designed it for herself. The IKEA effect applies—we value things we build more than pre-packaged alternatives. She'll never complain about her own software because she's her best customer. Her kids' math and reading app demonstrates hyperpersonalization at scale. Rather than generic problems with gamification gimmicks, the stories feature their actual friends, real hobbies, and current events. Her daughter gets fashion and theater narratives; her son gets Minecraft and Pokémon. A feedback button lets them request specific stories—her daughter has requested multiple lessons where she meets Idina Menzel. When they wanted rewards, the author created holographic trading cards of their favorite stuffies, with rarity reflected in the shimmer when tilted. This isn't mass customization with preset options. It's software built around one specific person's or family's life, updated in real time based on their feedback and experiences.