Collaborative Posts Are Coming to LinkedIn — What They Are and How to Make Them Work
Short summary
LinkedIn now lets multiple profiles or Pages co-author one post, listing every collaborator at the top and delivering the content across all their networks. It uses an invite-and-accept flow like Instagram’s collab posts and works for both personal profiles and brand Pages. The feature is in beta and aims to boost reach, credibility, and shared ownership in creator-brand partnerships.
- LinkedIn is beta-testing Collaborative Posts, letting two or more profiles/pages co-author a single post with equal billing (unlike a tag or mention), and it appears in each collaborator's feed.
- It requires opt-in via Me → Settings → Notifications → Collaborations, and page participation requires a super admin to enable and accept invites.
- Key details remain unknown—like the max number of collaborators or whether analytics are shared—though Instagram's version caps at six collaborators with shared metrics for comparison.
- Intended uses include brand-creator partnerships, employee amplification, event recaps, product launches, and customer spotlights, all leveraging shared authorship for added credibility.
Full summary
LinkedIn is rolling out a beta feature called Collaborative Posts that lets two or more profiles or pages co-author a single post. Once someone creates the post, they invite collaborators; when collaborators accept, everyone’s name appears at the top and the update shows up in each person’s or page’s feed. It works much like Instagram’s collab feature, except here a brand’s page and a professional’s profile share equal billing, making that joint post feel like a public endorsement rather than a simple tag or mention.
To set it up, you’ll need to opt in under Me → Settings → Notifications → Collaborations. Page collaboration requires a super admin to enable invites and accept on the page’s behalf. We still don’t know how many collaborators LinkedIn will allow or whether all participants will see the same analytics—Instagram caps collaborators at six and shares metrics with each. Those details should become clear as the feature expands beyond the current creator-and-brand beta.
Brands and creators will use these posts in much the same way they have on Instagram, but with LinkedIn’s professional slant. Think brand partnerships that read as genuine co-authorship, peer co-marketing between creators or companies, employee amplification by linking personal profiles to a company page, event recaps with all hosts and guests, product launches that highlight both sides’ roles, and customer spotlights that carry more weight when the customer and brand speak together. In every case, the shared authorship boosts credibility by turning a simple post into a side-by-side endorsement.