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Short summary
This page lays out the subscription plans needed to unlock the FT Lex article “That sweater isn’t fooling anyone, big guy.” It details trial offers, monthly and annual pricing tiers and the features included—such as the FT App, newsletters and gift articles.
- This is a paywall page, not the actual Lex article—no content from "That sweater isn't fooling anyone, big guy" is included.
- FT Edit annual deal: $49/year (normally $59.88), with two months free and 8 curated articles daily.
- Trial offer: $1 for four weeks, then jumps to $75/month for full digital access.
- Standard Digital ($45/month) vs Premium Digital ($75/month) differ mainly by Lex column access and gift-article allowance (10 vs 20).
Full summary
FT wants you to pick a subscription tier before you can read “That sweater isn’t fooling anyone, big guy.” They present four main offers:
1. FT Edit annual subscription at $49 (was $59.88) with two months free. You get eight hand-picked articles per day, access on web and iOS, FT Edit newsletter, plus the regular FT App, podcasts, videos and up to 20 gift articles each month.
2. Four-week trial for $1, then $75 per month. Full digital access across devices, cancel any time, includes FT Edit and all standard features.
3. Standard Digital at $45 per month (20% off if you pay a year upfront). You get global news, expert opinion, FT App, FirstFT alerts, 20 newsletters, videos, podcasts and 10 gift articles a month.
4. Premium Digital at $75 per month (20% off with annual prepay). Everything in Standard plus Lex column, 15+ premium newsletters and 20 gift articles a month.
Each plan lists identical core features—global news, analysis, FT App, newsletters, podcasts and videos—with Premium adding flagship columns and more gift articles. The page is entirely a paywall prompt: it doesn’t show the article itself until you subscribe.